A message of hope to attract passionate individuals for a life-changing youth program

A message of hope to attract passionate individuals for a life-changing youth program

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Client: Cunningham Children’s Home | Project Length: 4 Months

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Campaign Development | Custom Photography

Cunningham Children’s Home’s Caminos program offers unaccompanied immigrant children a safe place to heal and grow as they await reunification with family or sponsors. To support this vital work, Cunningham sought Clanin Creative’s expertise in developing a recruitment campaign to attract top-tier Youth Care Professionals.

To drive interest, we crafted the campaign tagline, “Give them home on their journey,” paired with visually compelling ads and billboards that connect with both the heart and the mission of the program. The result was a cohesive recruitment campaign that reflects Cunningham’s values and the lasting impact of the Caminos program.

Client: Cunningham Children’s Home
Project Length: 4 Months

Cunningham Logo

Campaign Development | Custom Photography

Cunningham Children’s Home’s Caminos program offers unaccompanied immigrant children a safe place to heal and grow as they await reunification with family or sponsors. To support this vital work, Cunningham sought Clanin Creative’s expertise in developing a recruitment campaign to attract top-tier Youth Care Professionals.

To drive interest, we crafted the campaign tagline, “Give them home on their journey,” paired with visually compelling ads and billboards that connect with both the heart and the mission of the program. The result was a cohesive recruitment campaign that reflects Cunningham’s values and the lasting impact of the Caminos program.

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The distinct curving shapes came from the word caminos, itself, meaning path or road. We focused on conveying a bridge to a brighter horizon.

Oscar Aguilar

Clanin Creative, Graphic Designer

Quotes

The distinct curving shapes came from the word caminos, itself, meaning path or road. We focused on conveying a bridge to a brighter horizon.

Oscar Aguilar

Clanin Creative, Graphic Designer

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