A refreshed brand for a beloved bakehouse, setting the stage for expansion into larger markets
A refreshed brand for a beloved bakehouse, setting the stage for expansion into larger markets
Branding | Graphic Design
We value our ongoing partnership with the owners of Central Illinois Bakehouse and their affiliated businesses—Martinelli’s, Pekara, and Prairie Fruit Farms. Working closely with their dedicated team, we refreshed their logo and brand identity, creating a more cohesive and intentional design while maintaining its familiar appeal within the community.
We also redesigned their bread packaging, making sure the new branding was smoothly integrated to clearly distinguish each bread variety. This updated look ensures Central Illinois Bakehouse stands out in stores and at farmers markets, reflecting their commitment to quality and artisan baking traditions.
Branding | Graphic Design
We value our ongoing partnership with the owners of Central Illinois Bakehouse and their affiliated businesses—Martinelli’s, Pekara, and Prairie Fruit Farms. Working closely with their dedicated team, we refreshed their logo and brand identity, creating a more cohesive and intentional design while maintaining its familiar appeal within the community.
We also redesigned their bread packaging, making sure the new branding was smoothly integrated to clearly distinguish each bread variety. This updated look ensures Central Illinois Bakehouse stands out in stores and at farmers markets, reflecting their commitment to quality and artisan baking traditions.
Branding
The original Central Illinois Bakehouse logo featured a circle badge with a bread illustration and a blue and yellow color scheme. We wanted to preserve the essence of these colors, so we updated them with modern tones. Swapping the bread illustration for their iconic wheat, we created a more text-focused logo, available in both horizontal and stacked versions for flexibility across applications.
In addition to the new logo, we designed a variety of brand elements, including “Pure Artisan Baking” and “Made with Love” stamps, for use on packaging, social media, signage, and more. These additions enhance the brand’s presence, ensuring a cohesive and recognizable identity across all platforms.
Branding
The original Central Illinois Bakehouse logo featured a circle badge with a bread illustration and a blue and yellow color scheme. We wanted to preserve the essence of these colors, so we updated them with modern tones. Swapping the bread illustration for their iconic wheat, we created a more text-focused logo, available in both horizontal and stacked versions for flexibility across applications.
In addition to the new logo, we designed a variety of brand elements, including “Pure Artisan Baking” and “Made with Love” stamps, for use on packaging, social media, signage, and more. These additions enhance the brand’s presence, ensuring a cohesive and recognizable identity across all platforms.
Color Coded Brand Packaging
Color Coded Brand Packaging
Elevated Brand Imagery
The stunning images by Holly Birch Photography really capture the essence of Central Illinois Bakehouse. We’ve woven these beautiful photos into the branded materials we designed, from packaging to social media. The result is a cohesive and compelling brand presence that effectively tells their brand story and genuinely connects with their audience.
Elevated Brand Imagery
The stunning images by Holly Birch Photography really capture the essence of Central Illinois Bakehouse. We’ve woven these beautiful photos into the branded materials we designed, from packaging to social media. The result is a cohesive and compelling brand presence that effectively tells their brand story and genuinely connects with their audience.
The team at Clanin are simply wonderful to work with. They are responsive and creative and have crafted multiple creative campaigns across a variety of our brand concepts that we utilize every day. I recommend them often to other business owners in our community and look forward to working with them on many future projects!
Lauren Brokish
Owner, Central Illinois Bakehouse
The team at Clanin are simply wonderful to work with. They are responsive and creative and have crafted multiple creative campaigns across a variety of our brand concepts that we utilize every day. I recommend them often to other business owners in our community and look forward to working with them on many future projects!
Lauren Brokish
Owner, Central Illinois Bakehouse
