A marketing campaign oriented on the new location for a beloved donation center
A marketing campaign oriented on the new location for a beloved donation center
Graphic Design | Photography | Social Media
When Habitat for Humanity’s Restore was preparing to relocate across town, we recognized the need for a strategic, multi-phase approach. Clanin Creative guided customers through the store’s closure, promoted the new location, and engaged the local community to shop and donate, ensuring Restore’s mission continued seamlessly.
By communicating with customers across a variety of platforms including social media, interior messaging, direct mailers, and digital advertising, we were able to inform the community about Restore’s exciting new location and keep their steady supply of donations and purchases rolling in.
Graphic Design | Photography | Social Media
When Habitat for Humanity’s Restore was preparing to relocate across town, we recognized the need for a strategic, multi-phase approach. Clanin Creative guided customers through the store’s closure, promoted the new location, and engaged the local community to shop and donate, ensuring Restore’s mission continued seamlessly.
By communicating with customers across a variety of platforms including social media, interior messaging, direct mailers, and digital advertising, we were able to inform the community about Restore’s exciting new location and keep their steady supply of donations and purchases rolling in.
Logo Development | Environmental Branding | Merch
When Habitat for Humanity’s Restore was preparing to relocate across town, we recognized the need for a strategic, multi-phase approach. Clanin Creative guided customers through the store’s closure, promoted the new location, and engaged the local community to shop and donate, ensuring Restore’s mission continued seamlessly.
Applying
The Brand
Leveraging Habitat for Humanity’s established brand, we utilized their vibrant greens and blues to design graphics for both print and digital platforms, along with ads distributed across Champaign-Urbana. Paired with custom photography by Clanin, we ensured their brand remained clear, consistent, and visually engaging.
Applying The Brand
Leveraging Habitat for Humanity’s established brand, we utilized their vibrant greens and blues to design graphics for both print and digital platforms, along with ads distributed across Champaign-Urbana. Paired with custom photography by Clanin, we ensured their brand remained clear, consistent, and visually engaging.
The Move
A key driver behind this move was Habitat’s opportunity to own their own space instead of renting, aligning perfectly with their mission of helping others achieve homeownership. Understanding the importance of conveying this to the community, we crafted the tagline “A Home of Our Own.”
The Move
A key driver behind this move was Habitat’s opportunity to own their own space instead of renting, aligning perfectly with their mission of helping others achieve homeownership. Understanding the importance of conveying this to the community, we crafted the tagline “A Home of Our Own.”
New Store, Same Goal
New Store, Same Goal
After the move, Clanin conducted another photoshoot in the new store to reassure customers they’d still be greeted by the same friendly faces in a fresh setting. By showcasing the larger store floor, brighter atmosphere, and more accessible donation area, we emphasized that while the address had changed, Habitat’s dedication to their mission remained as strong as ever.
The Numbers
The Numbers
increase in new/first time website visitors
increase in traffic from Facebook referrals
social media accounts reached
increase in new/first time website visitors
increase in traffic from Facebook referrals
social media accounts reached
In addition to the campaign video, we were tasked with creating a variety of print and media materials The table tents placed in local restaurants showcased murals and artwork from Champaign, highlighting the community’s unique artistic culture unique.
