A strategic campaign redefining safe and sustainable asphalt production for a state association
A strategic campaign redefining safe and sustainable asphalt production for a state association
Branding | Web | Video
In partnership with the Illinois Asphalt Pavement Association (IAPA), our Rethink Asphalt campaign aimed to dispel myths about asphalt production and plant safety while promoting career opportunities in the industry. We executed a two-part initiative featuring a custom brand, a series of videos filmed across Illinois, bespoke photography, and a tailored website.
The first phase focused on correcting misconceptions, while the second phase encouraged exploration of new career paths in asphalt, successfully engaging and educating the community.
Branding | Web | Video
In partnership with the Illinois Asphalt Pavement Association (IAPA), our Rethink Asphalt campaign aimed to dispel myths about asphalt production and plant safety while promoting career opportunities in the industry. We executed a two-part initiative featuring a custom brand, a series of videos filmed across Illinois, bespoke photography, and a tailored website.
The first phase focused on correcting misconceptions, while the second phase encouraged exploration of new career paths in asphalt, successfully engaging and educating the community.
Campaign | Logo Development | Print
In partnership with the Illinois Asphalt Pavement Association (IAPA), our Rethink Asphalt campaign aimed to dispel myths about asphalt production and plant safety while promoting career opportunities in the industry. We executed a two-part initiative featuring a custom brand, a series of videos filmed across Illinois, bespoke photography, and a tailored website.
The first phase focused on correcting misconceptions, while the second phase encouraged exploration of new career paths in asphalt, successfully engaging and educating the community.
The Dash
Building upon the IAPA logo we previously designed, we aimed to transform a familiar road icon into the centerpiece of this new logo. The dynamic yellow diagonal commands attention and drives the overall design.
The Dash
Building upon the IAPA logo we previously designed, we aimed to transform a familiar road icon into the centerpiece of this new logo. The dynamic yellow diagonal commands attention and drives the overall design.
Smooth Delivery
In addition to the campaign video, we were tasked with creating a variety of print and media materials
The table tents placed in local restaurants showcased murals and artwork from Champaign, highlighting the community’s unique artistic culture.
Smooth Delivery
In addition to the campaign video, we were tasked with creating a variety of print and media materials
The table tents placed in local restaurants showcased murals and artwork from Champaign, highlighting the community’s unique artistic culture.
Smooth Delivery
In addition to the campaign video, we were tasked with creating a variety of print and media materials
The table tents placed in local restaurants showcased murals and artwork from Champaign, highlighting the community’s unique artistic culture.
Interviews
Building upon the IAPA logo we previously designed, we aimed to transform a familiar road icon into the centerpiece of this new logo. The dynamic yellow diagonal commands attention and drives the overall design.
Interviews
Building upon the IAPA logo we previously designed, we aimed to transform a familiar road icon into the centerpiece of this new logo. The dynamic yellow diagonal commands attention and drives the overall design.
Interviews
Building upon the IAPA logo we previously designed, we aimed to transform a familiar road icon into the centerpiece of this new logo. The dynamic yellow diagonal commands attention and drives the overall design.
