A rebrand for a local artisan market that celebrates old-world bread making traditions and time-honored simple ingredients
A rebrand for a local artisan market that celebrates old-world bread making traditions and time-honored simple ingredients
Branding | Environmental
An identity inspired by traditional Italian design, the Clanin team partnered with Martinelli’s Market Bakery & Deli to create a brand that lives beyond just a website.
From brand messaging development to environmental graphics, everything was designed to offer a beautiful experience that emphasizes family legacies, old-world bread making traditions, and time-honored simple ingredients.
Branding | Environmental
An identity inspired by traditional Italian design, the Clanin team partnered with Martinelli’s Market Bakery & Deli to create a brand that lives beyond just a website.
From brand messaging development to environmental graphics, everything was designed to offer a beautiful experience that emphasizes family legacies, old-world bread making traditions, and time-honored simple ingredients.
Logo Development | Environmental Branding | Merch
An identity inspired by traditional Italian design, the Clanin team partnered with Martinelli’s Market Bakery & Deli to create a brand that lives beyond just a website.
From brand messaging development to environmental graphics, everything was designed to offer a beautiful experience that emphasizes family legacies, old-world bread making traditions, and time-honored simple ingredients.
History in the Branding
Martinelli’s branding pays homage to the vintage grocery store aesthetic, reminiscent of the owner’s former family-run store.
This nostalgic design not only defines Martinelli’s identity but also creates a warm, familiar atmosphere. It appeals to customers’ love for a bygone era, blending tradition with a sense of comfort and community.
History in the Branding
Martinelli’s branding pays homage to the vintage grocery store aesthetic, reminiscent of the owner’s former family-run store.
This nostalgic design not only defines Martinelli’s identity but also creates a warm, familiar atmosphere. It appeals to customers’ love for a bygone era, blending tradition with a sense of comfort and community.
The New Space
We crafted environmental branding by identifying specific zones (bakery, deli, and common areas) and developing clear signage, including menus, shelf talkers, and indicators for items like coolers or freezers.
Vintage photos were added as an homage to the family’s grocery store history, enhancing the nostalgic feel and helping customers navigate the store with a sense of heritage and comfort.
Proposed Brand Zones
The New Space
We crafted environmental branding by identifying specific zones (bakery, deli, and common areas) and developing clear signage, including menus, shelf talkers, and indicators for items like coolers or freezers.
Vintage photos were added as an homage to the family’s grocery store history, enhancing the nostalgic feel and helping customers navigate the store with a sense of heritage and comfort.
Proposed Brand Zones
