A vibrant campaign that embodies the charm and love of the combined neighborhoods of Champaign, Illinois

A vibrant campaign that embodies the charm and love of the combined neighborhoods of Champaign, Illinois

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The Heart Of It All
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Client: The Heart of it All | Project Length: 3 Months

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Branding | Graphic Design | Social Media | Video

In collaboration with the Champaign Center Partnership, we rolled out a vibrant campaign to attract visitors back to downtown after the pandemic. By showcasing local hotspots through engaging videos, custom photography, and print materials, we highlighted Champaign’s unique charm and vibrant atmosphere.

The community’s positive response was overwhelming, sparking pride and encouraging residents and visitors alike to rediscover and celebrate all that Champaign has to offer.

Client: The Heart of it All
Project Length: 3 Months

S3 Right Logo

Branding | Graphic Design | Social Media | Video

In collaboration with the Champaign Center Partnership, we rolled out a vibrant campaign to attract visitors back to downtown after the pandemic. By showcasing local hotspots through engaging videos, custom photography, and print materials, we highlighted Champaign’s unique charm and vibrant atmosphere.

The community’s positive response was overwhelming, sparking pride and encouraging residents and visitors alike to rediscover and celebrate all that Champaign has to offer.

Champaign in Motion

​​Our multi-day video shoot highlighted Champaign’s hotspots and hidden gems. We meticulously scouted locations and hired local actors, ensuring the campaign authentically captured the town’s vibrant spirit and community pride.

Champaign in Motion

​​Our multi-day video shoot highlighted Champaign’s hotspots and hidden gems. We meticulously scouted locations and hired local actors, ensuring the campaign authentically captured the town’s vibrant spirit and community pride.

The Art of it All

In addition to the campaign video, we developed a variety of print and media materials to highlight the unique experiences available right in the heart of Champaign. Table tents placed in local restaurants showcased murals and artwork from Champaign, celebrating our community’s distinctive artistic culture.

The Art of it All

In addition to the campaign video, we developed a variety of print and media materials to highlight the unique experiences available right in the heart of Champaign. Table tents placed in local restaurants showcased murals and artwork from Champaign, celebrating our community’s distinctive artistic culture.

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Community Response

The community’s enthusiastic response on social media celebrated Champaign’s vibrant spirit, inspiring even more people to reconnect with our community.

Community Response

The community’s enthusiastic response on social media celebrated Champaign’s vibrant spirit, inspiring even more people to reconnect with our community.

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